One of the best true stories ever written is the book Modoc: The True Story of the Greatest Elephant That Ever Lived by Ralph Helfer. An incredible story talking about the bond a young boy develops with a young elephant.  Unforgettable story is more like it. If you like to pick up a great heart wrenching story, pick this one up.

They say an elephant never forgets. And I don’t want anyone to forget that September 22nd is Elephant Appreciation Day!

Elephants are a symbol of wisdom in Asian cultures and are famed for their memory and intelligence.

They also show us what can happen when old ideas and beliefs remain unchallenged.

When elephants are young and in captivity, they are chained with thick ropes to ensure they don’t escape.  As they get older, those shackles are kept the same size… and the elephant never thinks to challenge the strength of the shackles. All they have to do is challenge it once and it would quickly dissolve under the immense power of these giants.

Which is just like the way much of the business world is… unchallenged.

I don’t see things like the majority of others do – so I went out, found a solution, and created a whole new way of doing things.

You see, I dealt with boomers and seniors before in my business.  I could tell that the training I received wasn’t sufficient for the unique needs of Boomers and Seniors.  They didn’t want to be treated like just anyone.  I wanted to provide true value to them, but wasn’t prepared or trained properly.

So I sought out the best Age-Friendly Business® Training company.  I registered with them and took their training program.

I broke the traditional mold used in my industry … and I love it… so do my clients.

And I challenge you to demand more and press yourself to push the boundaries.

Then let me know what you find.